I worked for several years as a writer for various marketing and PR agencies, which gave me the confidence to go it alone as a freelance copywriter. And one of the biggest issues my clients faced was how to turn their execs’ ideas into marketing campaigns / content. One of the most interesting issues I... Continue Reading →
Why Data is Key to Cutting Through the Content Noise
If you’ve ever published a blog, whitepaper or infographic for your brand and wondered why it’s not delivered the downloads or social media attention you’d hoped for, it’s safe to say you’re not alone.